When I hoped on board at Habitat for Humanity of Colorado in May of 2009, I immediately got to start working on the coffee fundraiser. At the beginning of 2009 Habitat partner with Luna Roasters to create a special blend called Home Built Blend that Habitat could sell and keep all the profits off of each bag sold. Since, Habitat has never done a project like this before I had to start at square one. I did the research, wrote a marketing plan, designed promo materials, marketed, and trained the other Habitat affiliates on the best way to market the coffee. We have been extremely successful and in February 2009, 3 months early, we exceed our fundraising goal of $6,000 by $1,000! I know longer intern at Habitat, but I do some contract design work for them. I recently desgined a 30-page manual that is going to be distrubuted out to all the Colorado affiliates that will help train them in the Best Family Practices (piece is going to the printers and through final edits, so when I have a final draft I will post it!).
Coffee Champion Home Built Blend Coffee Program Marketing Plan
General Coffee Press Release for Affiliates


